- Facebook tracks users with disabled accounts as if the account were active.
- The social network doesn’t mention this practice in its data policy.
- Facebook states that disabling accounts is meant to be used to hide their accounts, but not as a means of privacy.
Facebook is likely the last social network that you think of when it comes to user privacy. This probable belief is primarily thanks to a string of data leaks and security issues that seem to pop up every few weeks. Now, thanks to a report from CNET, we know that Facebook tracks and stores data on users who have deactivated their accounts.
When it comes down to ditching Facebook, the social network allows users to deactivate or delete their accounts. In either case, most people likely believe that Facebook would stop actively collecting and targeting them with ads. They would be wrong.
When talking with CNET, Facebook stated that the option to deactivate one’s account was to hide it from others online. According to the company, the setting was never a means for data privacy.
What makes this situation worse is that Facebook doesn’t outline this practice in its data policy. The document references disabling your account as a means of privacy, but the social network doesn’t state the continued data collection.
The social network can continue tracking users across the internet using the Facebook Audience Network. Thanks to the Facebook Share buttons on over 275 million websites, the online conglomerate is still able to gather data on you to share with advertisers.